Sobre o curso
You will develop the skills to create a strong brand and steer it towards its desired market position through effective marketing and communication, whilst avoiding common pitfalls.
The course uses interactive learning, including a number of practical exercises to help you apply theory. It is ideal for brand managers who are new to their position, or professional marketers who want to progress in their role.
• First principles of strategic brand management
• Assessing and creating brand positioning and values
• Planning and creating brand marketing initiatives
• Monitoring and decoding brand performance
• Nurturing and maintaining equity