Sobre o curso

You will be introduced to the processes and methodologies of marketing planning, strategies and operations. During this two-day course, you will develop a tactical view on underlying issues that affect a business and
how they can be remedied through effective strategic planning.

BY THE END OF THIS COURSE YOU WILL BE ABLE TO:

• Make judgements in the application and adaptation of marketing principles;
• Apply both traditional and digital marketing techniques;
• Critically assess marketing key performance indicators.

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